Using donations from concerned pet lovers everywhere, Memphis advocates got a digital billboard put up on I-240 heading east, near the Perkins exit (near Mall of Memphis).
The two images below alternate and are seen by an average of 130,000 drivers every day.
Edit: The graphic artist reworked both of the initial images slightly. These are the current images on the billboard:
Added, 7-14-11: Somebody driving by the billboard snapped this shot:
