HSUS Magazine Helps Keep Pet Killing Facilities in Fighting Form

The Humane Society of the United States (HSUS) is not affiliated with your local animal shelter. HSUS is primarily a fundraising organization and you have probably seen some of their commercials on TV.

HSUS produces a print magazine for shelters called Shelter Pages (which they are preparing to publish online) which they describe as “your ultimate guide to the equipment, supplies and services you need”.  This is the cover of the current issue (click to enlarge):

When you look at the sweet cat face on the cover, you are probably so excited to look inside to find what equipment and supplies you can buy for her (well, for kitties like her at your shelter).  Here’s one!

Trust is everything.  As a shelter, the public trusts you to protect this kitty from harm, to take good care of her and to find her a good home.  The public trusts you not to inject her with Fatal Plus.  And of course the cat trusts you too – with her life.

But if you are a kill shelter which needlessly kills healthy/treatable pets like the kitty pictured here, you’re going to need more than Fatal Plus – especially if you are a high volume pet slaughter facility.  The HSUS magazine has your back:

When you enlarge the page above, you’ll see that HSUS has placed an ad for its own program called “Pets for Life” next to an ad for a pet incinerator.  The juxtaposition might seem odd to some but obviously HSUS was fine with it.  And it does fit right in with their say-one-thing-while-doing-another approach to pet sheltering.

The below incinerator ad touts a claim that it’s a “great revenue builder”. I was curious how much revenue HSUS generated by selling ads for pet killing supplies in this magazine. A reader’s request to HSUS for advertising rates went unanswered. But I assume they don’t give away ad space for free.

Does anyone know how much money HSUS makes off these ads for pet killing supplies and how they spend that dough?  We know it’s not on animal sheltering of course but I do wonder how this money gets disbursed.

(Thank you to an anonymous reader for scanning these pages for me.)