Want different results? Change the things you’re doing!
The Greater Androscoggin Humane Society (GAHS) in Maine made some significant changes last year with regard to aggressively marketing their pets. They launched a social media campaign and got creative with adoption events – including a 24 hour adopt-a-thon. They became better known in the community.
As a result, instead of maintaining an overcrowded facility of homeless pets, they are now importing pets from other shelters to meet demand. Adopters sometimes even wait in line for hours outside the shelter for the chance to be first through the doors when the place opens.
Can the importance of marketing shelter pets be overstated? I think not. Check out Dogged Blog’s post from yesterday on the subject:
If people mired in this old-school, ineffective, failed paradigm would step out of it for a few minutes, they’d realize how bad they’re making themselves look every time they, always predictably, trot it out. “It’s not our fault we do what we do,” they say. “It’s all the bad people! Blame them! We’re just helpless victims!”
You people really need some new material.
My suggestion that you get new photos will help get those pets into homes. Think about that while you continue to enable your community’s filthy high-kill shelter to fail the animals inside its walls.
Carl Willing, an adopter who took turns with his wife holding a place in line overnight at GAHS in order to get first chance at a dog named Bo, remembers the experience when they finally got inside the shelter:
“Seeing Bo, when he came out,” Willing said, pausing to lovingly scratch Bo’s ears. “Oh, yes! This is why we’re here.”
This is why we’re here. How great is that to read from an adopter?
To those facilities who refuse to post all their pets online and aggressively market them to the community, I ask: Why are you here? The public is the solution to your problems. Stop blaming them. Stop forcing pets to pay for your stubborn ignorance with their lives. We are a no kill nation. Join us.