Are there one or two aspects of marketing shelter pets that you consider to be the most important or should every small detail related to marketing be considered essential?
To my mind, if a member of the public can see it, it’s marketing. By that I mean to include such things as the cage housing the pet, the information on the kennel card, and obviously the actual pet. In addition, there are numerous aspects of online marketing including any photographs, write-ups and pleas regarding the pet.
Is there a minimum a shelter should do in order to market a pet? For example, present a clean pet in a clean cage to visitors and post a quality photo of the pet online? Are small details such as the selection of a name for the pet significant? Should shelters be considering all aspects of marketing as equally important? Where do strategies such as offsite adoptions and crossposting to multiple websites fit into the equation?