Following the recent news that the city of Huntsville, AL is researching the No Kill Equation for possible implementation at the pound, the group No Kill Huntsville is engaging the community by putting up some digital billboards:
Aubrie Kavanaugh of No Kill Huntsville writes:
No Kill Huntsville continues to push local elected and appointed officials to embrace no kill programs and to end the destruction of healthy and treatable pets using tax dollars. John Hamilton, the new city administrator, told a media outlet recently that the city is exploring the possibility of becoming a no kill community. This is a degree of forward progress in a city which has known about, but chosen not to implement, the No Kill Equation for more than five years.
Although the city’s recently stated position is seen in a positive light, the members of No Kill Huntsville plan to continue to push the issue in the community and to be the group which seeks to hold city leaders accountable. A huge part of that is reaching the public, many of whom either don’t know what happens at the local shelter or may not realize that there are other ways to function. The latest tool in the toolbox is a digital billboard campaign which is set to run during the months of July and August (thanks to some help from a local sponsor and an animal-friendly advertising company) and a new television PSA (below) getting air time on the local network stations. Although the group has a fully developed web site and is very active on social media, the members acknowledge that the key to change is connecting with the very people who can be educated on what is taking place using their tax dollars and then encouraged to speak out to local officials in support of change.
The hope is to reach a wider audience using visual content which goes beyond the computer screen. No Kill Huntsville is using a degree of humor to reach the community, but there is a method to the madness. Since Huntsville is home to the Marshall Space Flight Center and does, in fact, have a host of rocket scientists living in the community, the group is taking advantage of that. Here in Huntsville, we call ourselves the Rocket City and the Star of Alabama. This region is smart, proud, progressive and creative. If we can support the space program and the international space station, surely we are smart enough to learn from successful no kill communities and stop killing healthy and treatable pets.
Thank you Aubrie for the update. Keep going.