The inspiration for the Beastie Boys song, presumably. The Breeder and Sportsman, October 25, 1902Improved mollycoddles! This Spratt’s ad includes an illustration depicting the St. Bernard stalls at a dog show. Spratt’s was contracted to feed and otherwise look after the dogs at many shows around the turn of the century. Image source: Eberhart, Alvin George. (1917). Everything about dogs. Pub. for the Eberhart kennels, Camp Denison, O., by the Field and Fancy Pub. Corp. https://doi.org/10.5962/bhl.title.22966Sensibilities regarding how to choose a dog have improved, mercifully, since this ad in the January 1917 issue of Vanity Fair, encouraging people to match the dog to the drapes.Vanity Fair, January 1917Vanity Fair, January 1917Vanity Fair, January 1917Vanity Fair, January 1917Vanity Fair, January 1917Vanity Fair, March 1917Rather harsh on rabbits and chicks with a commentary on the price of eggs from Vanity Fair, April 1917A borzoi pacing a car in this full page ad in Vanity Fair, April 1917Another car ad, this one with a poodle in Vanity Fair, May 1917