Humane Watch is reporting that Charity Navigator just knocked HSUS’ rating down a peg:
The updated ratings show that HSUS’s “fundraising efficiency”—I should say inefficiency—got significantly worse in 2008. While Charity Navigator shows that HSUS spent 13 cents to raise every dollar in 2007, that number more than doubled to 27 cents. In other words, HSUS’s fundraising inefficiency doubled in 2008.
Additionally, Charity Navigator writes that the percentage of money HSUS spends on fundraising (as an overall percentage of its budget) nearly doubled between 2007 and 2008, from 12.7 percent to 24.2 percent. In contrast, the percentage that HSUS spends on its programs—you know, supposedly saving animals—also decreased by 11 percentage points.
I’m not a marketing expert but if I was handing out the millions at HSUS, I’d start handing them out to shelters who take care of pets. Pronto.