The idea behind charitable donations is not that your individual contribution will rescue every shelter pet, save the whales or feed the world. Unless you fall within the top 1% of income earners and have an extremely generous nature, your donation is a drop in the bucket. And that’s usually how buckets get filled – one drop at a time. No drops=empty bucket.
As such, I always like to see organizations making donation pleas which specifically ask for a dollar. I remember recently a reader posted a link to a plea from Olympic Animal Sanctuary where they asked each FB fan to donate 48 cents. These sorts of pleas plainly give permission to donors to contribute a small amount of money. For various reasons, many people seem hesitant to donate small amounts, especially when it’s not a relatively anonymous act (such as dropping change into a donation jar). If you donate online or by check, your personal information is forever attached to your donation and that seems to unsettle some would-be donors.
I am here to announce that now and forever, you not only have permission to donate a dollar (or cents) to the worthy cause of your choice, but to remind you that your donation is very valuable and much appreciated. There is no shame in donating money to a good cause. I don’t know how that notion ever came to be but let’s kill it with fire. Donating money is a selfless act of kindness and anyone who is able to do it should be proud of their contribution.
99% of us must live within our means and budget our expenses. In today’s economy, that means many of us have very small amounts of money available to consider for donation. If you are able to budget a dollar a day/week/month for donation to a charitable organization, good on you. And thank you.