This link goes to a lengthy page of excerpts from the book The Lost History of the Canine Race by Mary Elizabeth Thurston. It’s so lengthy, that only the dog-food-wonkiest among you are likely to read it from beginning to end but I wanted to share it and see if anyone has comments, disputes, or any other sort of feedback. I’ve never come across the book before so if anyone here has read it, please share your thoughts on the book as a whole.
One of the most interesting take-aways from the page about food is the author’s repetition that dog food marketing has consistently been designed to capitalize on current societal trends – never on what’s best for the dog.
By 1980, growing consumer worries about artificial additives in their own diet convinced many companies to tone down outlandish marketing ploys and return to advertisements that stressed the nutritional value of their products. To counter accusations that pet foods contained harmful additives, the industry cast itself as a “scientist” rather than a recycler, dedicated to the never-ending search for the perfectly formulated dog food. The PFI acknowledged that “pet health officials increasingly voiced a need for more information and verification…concerning nutritional claims for pet foods,” so the organization announced a “self-enforcement program” to provide pet health professionals and pet owners with added assurance of quality nutrition in their pet foods.
How’s that “self-enforcement program” going?