Borzoi in a cement ad in Country Life in America, November 1913Country Life in America, November 1913Vanity Fair, June 1919Vanity Fair, July 1919In July 1919, Vanity Fair announced the transfer of its advertising section for dog breeders to its sister publication, House and Garden.Vanity Fair, September 1919Source: Outdoor America, January 1926Two ads in Outdoor America, January 1926Oh no. Source: Outdoor America, January 1926“My favorite food” Most Faithfully, Rin-Tin-Tin Outdoor America, February 1926I wonder what was in it. Outdoor America, February 1926
I wonder what was in it too! The premise of putting a the image of a pet in an ad to sell more–in this era it was a breed dog–has been around since ads were hand drawn on flyers and included prized horses to help sell whatever was the product. I’ve been in advertising for 45 years and I love studying old ads. The language is so Victorian in some, and the layout, the fonts, the art, it’s so much fun.
I wonder what was in it too! The premise of putting a the image of a pet in an ad to sell more–in this era it was a breed dog–has been around since ads were hand drawn on flyers and included prized horses to help sell whatever was the product. I’ve been in advertising for 45 years and I love studying old ads. The language is so Victorian in some, and the layout, the fonts, the art, it’s so much fun.
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