The open admission shelter run by KC Pet Project in MO opened their doors to the public on the 4th of July figuring most people had the day off and were available to visit the shelter. They ran a $25 adoption fee special and adopted out 77 pets that day. I love to see common … Continue reading Kansas City, MO Does July 4th Right
Category: marketing shelter pets
Memphis Questions
MAS has capacity for 555 animals, per interim director James Rogers. Why are only 361 animals listed on PetHarbor today? And of those, why do 78 animals have no photo? Why are volunteers who offer to photograph and post the animals being turned away? With only 21 dogs and 18 cats listed as "adoptable", where … Continue reading Memphis Questions
Multiple Choice
Which of these photos best conveys the following message to you? This kitten is being held by a community leader in a way which demonstrates humane care and compassion. This kitten is loved and has a gentle disposition. I could see myself making this kitten part of my family. I titled this post "multiple choice" … Continue reading Multiple Choice
Discussion: Photographing Shelter Pets
There are two main reasons for shelters to post photos of pets online: So owners looking for their lost pets can find them So adopters can fall in love with an animal via a picture Now if ACOs are photographing animals in the field in order to get them immediately online in case the owner … Continue reading Discussion: Photographing Shelter Pets
Misery in a Photo
The troubled pound in Floyd Co Georgia lists animals on adoptapet.com. With each listing, there is a mission statement from the pound which begins: The Animal Control department controls the stray population of Floyd County by code enforcement, capture of strays, and education of citizens. We also strive to provide comfortable temporary shelter for those … Continue reading Misery in a Photo
Pedigree Replaced as Westminster Sponsor After 24 Years
I am all for positive adoption ads. I have lamented the use of the "DIES TOMORROW!!!!!!!!" approach many times. It turns me off. It overwhelms me. It makes me feel sad and helpless. But as TV commercials go, I never thought the Pedigree adoption ads narrated by David Duchovny were depressing. Apparently many viewers of … Continue reading Pedigree Replaced as Westminster Sponsor After 24 Years
“This is why we’re here.”
Want different results? Change the things you're doing! The Greater Androscoggin Humane Society (GAHS) in Maine made some significant changes last year with regard to aggressively marketing their pets. They launched a social media campaign and got creative with adoption events - including a 24 hour adopt-a-thon. They became better known in the community. As … Continue reading “This is why we’re here.”
“Home for the Holidays” – How Does Your Shelter Measure Up?
Many shelters talk about getting pets "home for the holidays" at this time of year. But how many are actually open for adoptions at the times people are most likely to be off work and able to come in to adopt a pet during the holidays? My local municipal kill shelter is regrettably closed on … Continue reading “Home for the Holidays” – How Does Your Shelter Measure Up?
OK Shelter Pets Shine with Help of Photographer
The Nowata Animal Shelter in OK has 23 dogs in need of homes. After hearing rumors that the dogs were going to be shot to death on January 1st, I called the shelter yesterday to ask about the pets there. I was advised that the facility is at full capacity for dogs and some of … Continue reading OK Shelter Pets Shine with Help of Photographer
A Little More Influence
We can't influence everybody and thankfully, we don't need to in order to achieve a no kill nation. The numbers tell us that we only need to get a portion of undecided pet seekers to adopt their pets from shelters in order to increase demand to the point where killing adoptable pets would simply be … Continue reading A Little More Influence
YesBiscuit! 