El Capitn was submitted by reader Daniela who was very impressed with the write-up for this fabulous kitteh. It really is super and it concludes as follows:
I’m about 5 years young, by the way. I feel great and I have a lot of things left on my bucket list so plan to have me around for a long time yet, ok? I’m totally healthy too so don’t be planning to sneak me to the vet all the time! My adoption fee is $50, unless you are also a senior citizen over 60 years, in which case my adoption fee would only be $10. (I’m a bargain!!!) I am neutered, vaccinated, microchipped, tested for FIV/FeLV, and ready to rock. If you want to come meet me, please fill out an adoption application for me by visiting www.safehousepets.org/adopt
El Capitn is at Safe House Animal Rescue League in Mendota, IL
His phone number is 815-407-7233
Email Safe House Animal Rescue League
And a nice photo of a black cat, too! It can be tough to photograph the black animals, but someone clearly made an effort to get a good shot.
Great ad!
I was just looking at a photo about marketing shelter pets on Animal Farm Foundation’s Facebook page called “Happiness Sells; Sadness Repels!”.
http://www.facebook.com/photo.php?fbid=10150460197557076&set=a.136542472075.109798.51042412075&type=1&theater
“A report from the Chronicle of Philanthropy explains that when the Austin Humane Society changed their adoption marketing to positive images of the human/canine bond (instead of the sad photos of when that bond was broken), three things increased: adoptions, volunteer hours, and donations. You can read the article here:
http://philanthropy.com/blogs/prospecting/shift-away-from-negative-ads-increases-giving-to-animal-shelter/30178.
Are you showcasing your shelter/rescue dogs in a way that inspires people to adopt??”
Some good comments there.
This is one of the main reasons I wanted El Capitn as pet of the day. We hear all the time about making sure you emphasize the positive but writing the profiles isn’t easy. I figured an example of a perfect profile would be nice to have!
I am so thrilled to see a cat from Safe House Animal Rescue League featured! That organization (formerly called Illinois Valley Cat Taxi) always goes way above and beyond to help all creatures within its care. They operate with immeasurable compassion and integrity, and also write up the most marvelous pet biographies on Petfinder. I highly recommend reading their pet descriptions to learn the right way to do it! http://www.petfinder.com/pet-search?shelterid=IL615
By the way, I just saw on the Safe House Animal Rescue League Facebook page that El Capitn, the black cat in the photo, was adopted!!!
Thanks for letting us know the great news Renee!